Description du poste
Demonstrates a sound knowledge of assigned products/brands as well as pharmaceutical marketing restrictions/requirements.
- Builds a scientific story that best supports a brand strategy.
Identify in a sea of information, facts that support the brand strategy and/or provide other marketing opportunities.
Identify important data points and weaves these into a story that is consistent with product positioning and can command physician interest and increase on-label product utilization.
Provides guidance for development of compelling graphics, figures, and other visual elements based on original data and/or review articles.
Shares the writing responsibilities with the Copywriter, focusing primarily on the development of content for clinical tactics.
Checks all promotional materials for medical accuracy and compliance with applicable regulations.
Consults with the client/brand managers to help them interpret clinical data.
Participates in client strategic meetings, war games, market research, and work plan development.
Demonstrates mastery of manuscript submission process, including referencing and regulatory details of assigned products.
(May vary from account to account.)
Continuously mines medical resources and data for information that might be a threat or become an opportunity for assigned products.
