Description du poste
Position
Chaque bouteille de Krug exprime le rêve d'un visionnaire.
Un homme qui, bien avant les autres, comprend que l'essence même du champagne réside dans le plaisir.
Il y a 178 ans, Joseph Krug rompt avec les conventions pour suivre sa vision : créer chaque année l'expression la plus généreuse du Champagne, indépendamment des aléas climatiques.
En respectant l’individualité de chaque parcelle et en constituant une vaste bibliothèque de vins de réserve, Joseph Krug crée la première Maison de Champagne à offrir exclusivement des cuvées de prestige tous les ans depuis sa création.
Depuis, les six générations de la famille Krug prolongent la vision et l’héritage de Joseph Krug, préservant le style de ses Champagnes.
Job Responsibilities
Champagne Offers:
Press Release, Champagne Notes & Website:Lead with copywritter & Champagne creation team the development of assetsLead with MH Studio adaptation of visual assets (packshots, labels, beautyshots…)Ensure integration of text on digital platform (website, app, social media pages…) and coherence with product storyChampagne Offers where changing Édition: Lead with NPD development of packs, labels and leaflets (full process – from briefing copywriter and design agency to delivery on time and on budget).
Krug x Music Programme:
Track usage rights for music with Artists (renew rights if and when required)Support Krug x Music Programme development.
360° Activation: from agency briefing, to content/ asset creation, guidelines development… on time and on budget.
and Support guidelines creation and asset developmentSupport in the development of Krug x Music Artist Community (brainstorming, set up community, guidelines…)Follow up activation in markets, set KPIs and create a results report
Coordination with Digital Team:
Champagne Offers: Ensure integration of text on digital platform (website, app, social media pages…) and coherence with product storyKrug x Music:Creation of artist pageIntegration of Echoes
Marketing team support
Videos and Photos – ensure all photos are stocked in the right place, rights updated, renewal of rights negotiated…Ensure that Krug branding universe is well understood and executed coherently in each touchpoint, internally and externally, on all formats.
AIR / AIR product management for their scope of workSupport Marketing Team in development of presentations (Internal presentations, Bi-Annual Market Updates…)Monthly Insights Update presentation: Competitors, Trends…Manage the central A&P budget (PO creation, follow up with suppliers)
Profile
VOTRE PROFIL :
Etudiant(e) en école de commerce ou en Mastère Spécialisé Marketing.
Vous bénéficiez d’une première expérience marketing.
Vous avez une sensibilité au secteur du luxe et un intérêt pour les vins et spiritueux.
COMPETENCES TECHNIQUES :
Vous avez une maîtrise du Pack Office et un niveau d’anglais professionnel.
Vous avez des compétences analytiques et rédactionnelles.
COMPETENCES HUMAINES :
Force de proposition, rigueur, réactivité, motivation et bonnes capacités relationnelles seront des qualités nécessaires à la réussite de vos missions.
Additional Information
Localisation : Paris 14ème
Durée : 6 mois
Secteur :
Marketing / Communication / Media
Type de contrat :
Contrat d'apprentissage
Compétences requises :
Non renseigné
En savoir + sur l'employeur
Krug has always lived up to its reputation as the first and still the only Champagne House to create exclusively prestige Champagnes every year since its foundation.
The House was established in Reims in 1843, by Joseph Krug, a visionary non-conformist with an uncompromising philosophy. Having understood that the true essence of Champagne is pleasure itself, his dream was to offer the very best Champagne every single year, regardless of annual climate variations. Paying close attention to the vineyard’s character, respecting the individuality of each plot and its wine, as well as building an extensive library of reserve wines from many different years allowed Joseph Krug to fulfil his dream.
With a very original approach to Champagne making, he decided to go beyond the notion of vintage to create the fullest expression of Champagne, every year. Thus, he founded a House in which all Champagnes are of the same level of distinction.
Six generations of the Krug family have perpetuated this dream, enriching the founder’s vision and savoir faire. Today, Krug is one of the 25 unique Houses that form Moët Hennessy, the wines and spirits division of LVMH.
The House of Krug gives time to the unforgettable: with a spirit that is different but always refined, it accepts no compromise on craftsmanship, goes beyond perfection in the pursuit of pleasure and fosters a strong connection with its international community of Krug Lovers.
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