Miniso

MINISO Group is a global lifestyle retailer offering a variety of design-led lifestyle products. The Company serves consumers primarily through its large network of MINISO stores, and promotes a relaxing, treasure-hunting and engaging shopping experience full of delightful surprises that appeals to all demographics. Aesthetically pleasing design, quality and affordability are at the core of every product in MINISO's wide product portfolio, and the Company continually and frequently rolls out products with these qualities. Since the opening of its first store in China in 2013, the Company has built its flagship brand "MINISO" as a globally recognized retail brand and established a massive store network worldwide.

As a well-established brick-and-mortar retail chain, MINISO has entered 105 markets with over 5,400 stores to date, attracting over 1 billion customers worldwide. The year 2023 marks MINISO's 10th anniversary, and the brand is advancing under the guidance of a new brand strategy. During the 2023 Global Partners Summit, MINISO founder and CEO, Mr. Jack Ye, introduced his vision for transforming MINISO into a lifestyle super-brand that brings joy to customers through collaborations and original designs, with professionalism throughout its entire operation playing a key part in future success.